Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

BUILDING A STRONGER FUTURE FOR MOTORSPORTS

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

PRI MEMBERSHIP: MOTORSPORTS ECONOMIC IMPACT STUDY • LANDMARK STUDY REVEALS MOTORSPORTS’ IMPACT ON THE AMERICAN ECONOMY.

NEW PRI BUSINESS MEMBERS • From January 1, 2025 through March 31, 2025

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED MIKE VERLANDER • The thrill of attending a NASCAR race nearly 30 years ago helped steer a career for the new president of Richard Childress Racing Enterprises.

INDUSTRY INSIGHTS HEYWARD WAGNER • Heyward Wagner is turning the venerable Sports Car Club of America into tomorrow’s sports car sanctioning body.

BIGGER and BOLDER • THE RACE IS ON TO BUILD CYLINDER HEADS TO HANDLE MORE BOOST. SEVERAL MANUFACTURERS EXPLAIN JUST HOW THEY ARE OVERCOMING THE CURRENT CHALLENGES.

DON’T MISS OUT! • BOOTH REGISTRATION IS OPEN | HOUSING IS OPEN | ATTENDEE REGISTRATION OPENS 7/15

FUELING THE FUTURE • AS CARS FROM THE 2000S MOVE INTO VINTAGE CLASSES, THE FANBASE IS STARTING TO EXPAND.

TRANS AM’S TRIUMPH • REDISCOVERING THE LEGACY OF AMERICAN ROAD RACING WITH THE VENERABLE TRANS AM SERIES PRESENTED BY PIRELLI.

IVEY ENGINES • For more than 40 years, Jay Ivey has followed the fortunes of Formula Ford, from portal to professional racing, through serious decline—and on to rebirth as a popular vintage class, thanks largely to parts that Ivey supplies.

SPECIAL REPORT: ROI AT PRI • HOW PRI SHOW EXHIBITORS CAN GET THE MOST FROM THEIR TRADE SHOW EXPERIENCE.

DON’T MISS OUT! • ATTENDEE REGISTRATION OPENS JULY 15

FIRST LAPS • HOW LOWERING ROAD RACING’S ENTRY BARRIER HAS PROVEN EFFECTIVE AND WHAT IS BEING DONE TO BUILD ON THAT MOMENTUM.

HIDDEN POTENTIAL • WHAT FEATURES ARE EMBEDDED IN ENGINE MANAGEMENT SYSTEMS THAT ARE NOT BEING FULLY UTILIZED BY TUNERS AND RACERS? SEVERAL SUPPLIERS SHARE THE OFTEN-OVERLOOKED BENEFITS OF TODAY’S ENGINE MANAGEMENT SYSTEMS.

FREE DIGITAL MAGAZINE SUBSCRIPTION

BLOCK TALK • WHAT SHOULD RACERS AND ENGINE BUILDERS DISCUSS WHEN IT’S TIME TO CHOOSE AN ENGINE BLOCK?

TOWING SMARTER • Aftermarket upgrades are available for popular tow vehicles that keep temperatures in check and improve suspension dynamics.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS