Life in a small town takes a dark turn when mysterious footage begins appearing on VHS cassettes at the local Video Hut
Jeremy works at the Video Hut in Nevada, Iowa—a small town in the center of the state, the first "a" in Nevada pronounced "ay." This is the late 1990s, and while the Hollywood Video in Ames poses an existential threat to Video Hut, there are still regular customers, a rush in the late afternoon. It's good enough for Jeremy: It's a job, quiet and predictable, and it gets him out of the house, where he lives with his dad and where they both try to avoid missing Mom, who died six years ago in a car wreck.
But when a local schoolteacher comes in to return her copy of Targets—an old movie, starring Boris Karloff, one Jeremy himself had ordered for the store—she has an odd complaint: "There's something on it," she says, but doesn't elaborate. Two days later, a different customer returns She's All That, a new release, and complains that there's something wrong with it: "There's another movie on this tape."
Jeremy doesn't want to be curious. But he takes a look and, indeed, in the middle of the movie the screen blinks dark for a moment and She's All That is replaced by a black-and-white scene, shot in a barn, with only the faint sounds of someone breathing. Four minutes later, She's All That is back. But there is something profoundly unsettling about that scene; Jeremy's compelled to watch it three or four times. The scenes recorded onto Targets are similar, undoubtedly created by the same hand. Creepy. And the barn looks much like a barn just outside of town.
There will be no ignoring the disturbing scenes on the videos. And all of a sudden, what had once been the placid, regular old Iowa fields and farmhouses now feels haunted and threatening, imbued with loss and instability and profound foreboding. For Jeremy, and all those around him, life will never be the same . . .