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Title details for Buzzmarketing by Mark Hughes - Available

Buzzmarketing

by Mark Hughes
ebook
Read a sample Read a sample
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

  • Creators

  • Publisher

  • Release date

    November 11, 2008

  • Formats

    • OverDrive Read

      • ISBN: 9781101218402

    • EPUB ebook

      • ISBN: 9781101218402
      • File size: 694 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

  • Reviews

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Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English
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